“The pace we have been growing at since we opened in 2014 is simply amazing,” says Jennifer Lee, NAVTOR’s Regional Manager of South-East Asia. “We attracted major ship management companies as customers right from the start and are now one of the leading providers of e-Navigation technology in this region.
In the global world of shipping, Singapore is known as a key hub that is both sophisticated and technologically advanced. The ship management companies here are always thinking ahead and looking for new innovations that they can incorporate into their daily operations to gain a competitive advantage. For this reason, The Lion City was a natural choice for NAVTOR when the e-Navigation specialist first started expanding beyond Europe. Jennifer has managed the office from the start and successfully built a solid presence for NAVTOR in South-East Asia.
“As a key international shipping hub, Singapore is a great fit for our ambitions of being the leading provider of e-Navigation technology,” explains Jennifer. “The maritime communities in Singapore and the surrounding South-East Asian countries has taken great interest in our solutions. One of our key strengths is that NAVTOR’s software is so robust, that instead of showing screenshots in a PowerPoint presentation, we do live demonstrations of NavTracker and NavStation. This allows us to demonstrate the full spectrum of amazing functionalities. It is not uncommon that I see operators and managers falling in love with NavTracker during a demonstration, as they instantly see how the software enhances ship-shore interaction and gives them full control of both individual vessels and fleets.”
With a steady growth in number of customers, Jennifer has recruited a team to sustain the rising demand for NAVTOR’s services. Lawrence Yeow was the first to be recruited as Area Sales Manager in 2016. In 2017 Vincent Ng came on board as Customer & Technical Support, and he was joined in August 2018 by Tan Zhi Wei to make sure that the fast-growing number of customers are provided with excellent service.
“I see a bright future for NAVTOR in Singapore, South East Asia and world-wide. New innovations are released every year. That has gotten the attention of demanding shipping companies that look to us for staying competitive in an ever-tighter marketplace.