Both NAVTOR and Nautic are established market leaders in their own right. Nautic is the dominant force in the Swedish market for maritime chart and publication supply, while NAVTOR, which only formed in 2011, has quickly risen to become a leading name in e-navigation, with over 50% of the Norwegian fleet subscribing to its simple to use, update and manage ENC service.
This, NAVTOR Managing Director and CEO Tor A. Svanes says, created an obvious synergy and the potential for real customer benefits.
He comments: “NAVTOR is focused on providing navigators with user-friendly digital solutions that reduce their administrative burden and enhance safety, while increasing efficiency for ship managers, owners and operators worldwide.
“However, paper charts are still a vital piece of the navigational jigsaw and, to provide a ‘one stop shop’ for our customers, delivering all the data they require, we saw a strategic need to team up with a leading supplier. Nautic, with its 100-year track record of success in this segment, was the perfect partner. Our new joint business, NAVTOR NAUTIC AB, will put us in a position to serve the maritime industry in the most comprehensive, efficient and quality-focused way. It’s exactly what our customers want.”
Nautic AB, which began trading in 1915, is a family owned business, currently run by the founder’s grandson Lars-Olof Traung. However, his son Johan Traung is stepping into the new position of Managing Director of Nautic Holding AB, which will co-own NAVTOR NAUTIC AB.
Commenting on the motivation behind the development, Johan Traung explains: “With the transition from paper to digital, conventional paper chart suppliers face obvious challenges, but the demand is still there.
“In addition, the globalisation of shipping and economic activity creates pressure for local suppliers, but also opportunities for international expansion. We believe that, by joining with NAVTOR, we can play a role in offering the professional industry a ‘total’ concept and open up new markets for future business development.
“Our extensive track record within the industry, combined with NAVTOR’s innovative digital solutions, creates the ideal foundation to build NAVTOR NAUTIC AB, a new breed of navigational data supplier.”
The newly formed business will be based in Gothenburg, Sweden, and managed by Henrik Bergius, formerly the Sales Manager for charts and publications at Nautic AB, where he has been a member of staff for the past 14 years.
NAVTOR will continue to operate separately from the new entity, marketing its industry leading e-navigation solutions, including its Pay As You Sail (PAYS) ENC service, and the recently launched NavStation, the world’s first digital chart table.
More about Nautic AB: www.nautic.se
21 May 2015, Egersund, Norway and Gothenburg, Sweden: E-navigation specialist NAVTOR has joined forces with Nautic AB, the leading provider of navigational equipment, charts and publications to the Swedish market, to launch NAVTOR NAUTIC AB. This jointly owned operation, based in Gothenburg, Sweden, will now leverage the expertise of the two businesses to offer a fully comprehensive navigational data package to the international shipping industry.